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We also may use DART cookies for ad serving through Google’s
DoubleClick, which places a cookie on your computer when you are
browsing the web and visit a site using DoubleClick advertising
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to serve ads specific to you and your interests (”interest
based targeting”). The ads served will be targeted based on
your previous browsing history (For example, if you have been viewing
sites about visiting Las Vegas, you may see Las Vegas hotel advertisements
when viewing a non-related site, such as on a site about hockey).
DART uses “non personally identifiable information”.
It does NOT track personal information about you, such as your name,
email address, physical address, telephone number, social security
numbers, bank account numbers or credit card numbers. You can opt-out
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in programs such as Norton Internet Security. However, this can
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Deleting cookies does not mean you are permanently opted out of
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